Like any other business, tutoring business also faces its fare share of competition. You are competing with college professors, school teachers, franchises or individuals who do this as part time job.
According to Global Industry Analysts, Inc. the tutoring industry will reach $260.7 billion by 2024. The reason of this growth is the desire of the parents to give additional guidance and education to their kids to compete in the very competitive higher education landscape.
With online tutoring the growth opportunity is not just in your local market, but you have chance to market anywhere in the world.
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Increase your online presence – Both parents and students use online to search for finding their next tutor. You need to make sure you have online presence with professionally done website and social media. Your website needs to be enhanced for search engine optimization, so you rank higher in searches. Your website needs to be compatible with mobile devices. In today’s world 60% of the searches are done on mobile devices. Set your business page on Google My Business and Yelp. Login frequently to ensure your listing is showing the correct information. Additionally, to stand out you can create a video of you explaining a concept and put it online. You will have a stronger online presence as compared to just online listing.
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List on online directories – You can list your information on other online directories as they have higher ranking on online searches and make it easy for the students to find you. You can list on Take lessons, Thumbtack, Varsity tutors WyzAnt, TutorZ and Care.com. One downside, however, is that the agency charges a fee and/or takes a cut of your pay.
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Use of Social Media and marketing – helps increase your brand recognition. You can maintain a connection with your customers and it is very cost-effective marketing tool. Don’t just stop with the big platforms try more localized and neighborhood focused platforms like Nextdoor.
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Collect Reviews - With as much as 80% of people relying on customer reviews to make a decision, it is very important to ensure you are collecting your customer’s reviews. Your reviews help tell the story of happy customers and build trust with your potential customers. Positive reviews also help you get higher ranking in online search.
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Contact local schools and teachers – Many schools have a tutor referral program. Learn more how you can be added to their list. Also, school teachers can refer your services to any students that needs additional attention.
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Use your time efficiently- You need to focus your time on the part of the business that will help you grow your business and get more clients. You need to implement a business software that will help you to organize the day to day administrative tasks and save time. A software that can help manage your customer, scheduling, invoicing and payment all in one place. Integrated scheduling and invoicing save you time to create invoices every time. Automated invoices and payment collection will ensure getting paid on time. If you offer fixed number of classes (package of classes) then system can keep track of all the classes under it. With a software you can provide a quality and consistent experience to your customer and this builds loyalty. You save time as the system takes care of the repetitive tasks for you. You will have visibility to reports and see how your business is performing and will be able to spend time where your business needs your attention. To gain these efficiencies and many more, checkout DoTimely that helps you manage your business in one solution.