Nowadays there are so many different ways of marketing your product, rather than just referral and handing over your brochure. With the change in the landscape where people spend at least 2 to 4 hours daily on the internet, it is a powerful place to do marketing and grow your business.
Your prospective customer is searching for product, service, restaurant or any other thing, they will most likely go to a search engine such as Google. When someone wants to find something, people even say just Google it rather than saying search it on the internet.
Now if people are looking for everything on google, you don’t want to miss a chance to be visible to them when they are looking for the services you offer. Google offers Google Ads and they are a very successful and powerful way to promote your services and increase your sales.
If you have been ignoring to advertise on Google then you may want to reconsider it.
What is Google AdWords?
Google AdWords is Google’s online advertising platform that allows you to create online ads to reach audiences that are interested in the services you offer. You pay every time the visitor clicks on your advertisement.
Used daily by many - Google is like a magic mirror that will give an answer to all your problems. If you are looking for a new place to eat or looking for pet sitting services. Anything you need, Google can help you find it. Google handles more than 5 billion searches every day.
Within these people, are your potential customers searching for the services you provide. You don’t want to miss a chance to be in front of them. Seeing your advertisement increases your odds to be shortlisted in their first go.
Puts you in front when they need your services - One of the biggest advantages of Google AdWords is it puts you in front of people when they have an intent to make a purchase for the services you offer. In other forms of advertisement like social media, people are there to connect with their friends and family and may not be looking for the services you offer. Using other social media do increases your brand awareness and can take a very long time for those people to convert.
Using Google AdWords your advertisement is going to appear when they really are looking for that service and it is not interrupting them from the purpose of their browsing the web. You put your best solution in front of them when they need one and this increases your chances to get a sale.
Easier to build and faster results than with SEO – As a small business trying to compete to get to first 10 top search results organically is not easy. You may be competing with professionals who do SEO for their living.
What is SEO?
SEO - Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as organic results. Pages with good SEO will show up top ranked in the search results.
The pages that you see on the top of the search are carefully written including the researched keywords and number of backlinks created over the period of time. It will be very difficult for you to see your page at the top for the broad keywords searched for.
But with Google AdWords you can compete on the same level as them without the experience and years you have been around. You can have the visitors see your pages when they are specifically looking for the services you offer by bumping the organic search results as your page will be shown above them.
Build brand awareness - Google AdWords not only put your services on the top it also helps you build your brand awareness. Even if the visitor doesn’t click on the link, they still see your business name and the services you offer with any ongoing promotion.
As they keep seeing your business name when they search, it helps build brand awareness. Brand awareness is important as it helps you to stand out above your competition, build an audience and leads to effective lead generation.
Get yourself hired – Your main goal is to get hired by these potential customers and with Google AdWords, this becomes easier as you are put in front of your potential customers when they really are looking for your services. Make sure these ads take them to the landing page which gives enough information about your services and has a call to action.
Now you can work on setting up these AdWords but finding the right keywords is also very important to get most results out of it. To help you get started we have added links to various business types with the list of keywords most used.