9 Things to do to get started in lawn care business


Thinking about starting your own lawn care business? This could both be a challenging and rewarding experience for you. There is lot to consider from choosing the name of the business to finding new customers. We have put together a 9 steps guide for you to get started.

Are you doing this as part-time or you really running a business here?

  1. Choose Your Business Name – It’s really important to choose the right name for your business as you'll be growing it into your own brand. Also, it’s always better to check the availability of the web domain for your business name so you can setup your own website to serve your customers easily.

  2. Register Your Business & Legal Stuff – Before you start providing services it better to get your company registered and complete all the legal formalities. The few business structures to consider are sole proprietorship, partnership, LLC, DBA and corporation. It’s always recommended to get insurance for your business. Find someone who knows your industry and provide your business the best plan, explore different insurance plans before your take a decision.

  3. Know Your Tools – You need to be prepared with all the gears you might require while starting a new business. Make a list of all the equipment starting from lawn mower, leaf blower, string trimmer, edger and anything required. When starting your business, you might be tempted to have the most expensive tools but let’s not put yourself/business under financial pressure. You can buy gears with reasonable price and once you start earning profit you can always switch to a better one.

  4. Target Market & Ideal Customers - Define the services you’ll be providing to your customers or if you want to specialize in specific service and also which market you’ll be serving. Do research about your ideal customers and how you can reach them? Where you can find your ideal customers? How you can add value to them with your services? Will they be your one-time need customer or they’ll be needing recurring work throughout the season ? How to build a strong and long-term working relationship with them? You need to have answers for these questions.

  5. Service Management Software – Once your business start picking up, you’ll be needing management software to maintain your customers, scheduling, invoices. As your business grows you need to keep track of your staff field timing and reports once a service is completed. It’s advisable to look for a software which suits your need and simply your work as you work by automating your tasks and collect payments from your customers once service is completed.

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  6. Setting Price for Your Services- When setting up price for your services you must consider the current market price and what other businesses are offering. You don’t want to be unreasonable and set price too high or you don’t want to charge too less that you won’t make any profits. Always calculate your profit margin while keeping your expenses in mind. You might want to hire staff to help you out at later stage of your business. Consider your long period profit goals when deciding the service price. You can also vary your prices based on the situation or the quality of service you provide to your customers.

  7. Revenue Planning- In start of your business there might be some expenses as you’ll be setting up a lot of things in terms of new business and purchasing new equipment, but, once you start earning you might want to think about increasing your profit and how you can add value to your customers? You can add new services to your business as you grow or adding seasonal services like snow removal during winter to keep yourself busy (based on the location)

  8. Offer Discounts & Packages- There are few ways to acquire new customers or converting your one-time customers into recurring. One of them is by offering them discount during special occasions or holiday discounts. You can also offer discount to your customers if they refer someone to your business. You can also offer packages or subscription on your services; a package is a collection of specific count of a service. Usually packages are offered at a discounted rate than the individual purchased services.

  9. Market your Business- You can advertise your business either offline (flyers, posters, billboards) or online (emails, ads, social media) based on what works best for you. You can set up monthly advertising budget for your business and experiment on different platforms. At the end it’s all about maximizing the profit for the lowest cost in advertising.

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